At Coast Apparel, our goal was to establish a vibrant downtown presence with a retail store located on Main Street in the heart of Greenville, SC. We updated the existing storefront windows and added custom signage to enhance curb appeal, effectively drawing customers into the store. Inside, the design highlights an original brick feature wall that pays homage to the area’s textile mill heritage, providing a rustic yet stylish backdrop for the apparel line. A new custom cash wrap and console were strategically placed near the fitting rooms to enhance the shopping experience. Additionally, we thoughtfully integrated back-of-house functions, including a manager’s office, restrooms, storage, and a break area, ensuring operational efficiency while maintaining an inviting atmosphere for customers.
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